Twitter can be a great marketing tool when used properly. Following people that are related to your niche is a great way to meet new people. Just as important it is to follow people, you need to use the twitter unfollow golden rule too. Read along or watch the video for these tips on how to search using the twitter search tool, follow and bulk un-follow people. If you do not have a twitter account I highly suggest you get one.

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Twitter is an amazing site. Use it by itself or with other social media sites like facebook to build relationships with people associated within your niche. Go ahead and log into your twitter account and open a couple of other tabs too. The second tab, you will want to go to: search.twitter.com.

Inside you will see a basic search bar that you can type anything in you want to search for. Twitter will provide you with the user-names and latest tweets from whatever keyword you choose. You can also click the advance search button. Here you can search people, places, dates and a couple of other more targeted choices.

Begin to look at peoples tweets, bio’s and websites they provide. Decide if they fall into your niche, then click to follow them. Some will automatically follow you back and some will take a day or two to decide if they want to follow you. Take your time with this and only follow around 25 or 30 a day. I am not sure what the magic number is but remember this takes a little time.

If after a few days a person has not followed you back then it is time to stop following them. This is just a general rule of thumb and there may be times that you want to follow someone or a company, just to receive current information from them.

Head over to: http://dossy.org/twitter/karma/

This is great free site that allows you to bulk un-follow. Most of the time it is working but there have been times I have found that it has not. So bookmark it and just keep checking. Also, it does take a little bit of time so please be patient. It is not instant once you hit the whack button!

Enter your user name and password for your twitter account and then hit whack. Once your information is returned, click the drop down button and select only follow. This will list those that you follow, but they do not follow you back. Scroll down to the bottom and hit select all, then bulk un-follow.

I would do this once a week. Remember to never bulk un-follow after you have just added a bunch of folks to follow. Give them sometime to decided if they want to follow you back. Twitter unfollow is a very important step in keeping your twitter account fresh.

Todd Bobal

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