The number one problem that people have with their online opportunity is creating MLM business leads. Most people usually get frustrated with lead generation and end up spending money buying leads. This never works. As a matter of fact I dare say that I have never met anyone who has successfully built an MLM business buying leads. Lets talk about how to generate MLM business leads for your business.

Over-whelmed, I hear this more than anything else when someone begins their online business. Information over-load, this happens to 95% of the people that I talk to. Your hit from every angle known and your wallet takes a beating. Let me guess, every course you buy gives you just enough information to get started…then bamn. You realize something is missing or find out that this person is just trying to milk another monthly fee from you.

Enough! Stop what your doing right now. Take out a piece of paper and write down any money that your spending on marketing. Next step, stop payment. Go ahead and do this right now, I will wait.

Now, take a deep breath and relax. Focus on the reason that you started your business online. Now, My promise to you. If your coach-able, I will give you all the skills you need to become successful in this industry. All the training, mentoring and self development you need to succeed. The cost? $0 That’s right I said nothing. All that I ask is that your coach-able and you understand that you have to become a student of the industry. I will provide you with the knowledge you need to make an informed decision on the direction of YOUR business.

Ok, back to MLM business leads. There are many places to generate leads for any MLM business. The problem is most people do not understand how to target them. This is mistake number one. Mistake number two is, most people try a little marketing here and there then quit. Maybe spend a couple of days on facebook or writing a blog post or two. What happens next? No leads and you quit, stating that this does not work. It does work, you just need the skills to master one MLM business lead generation technique before you move onto the next.

Social Networking is quickly becoming a very large audience. Facebook, twitter, youtube, myspace just to name a few. What these sites have become is a very large ocean of people arguing with each other about how their businesses are better than yours. Wrong, wrong and more wrong. What is the difference between blasting your opportunity on someones facebook page and walking up to a stranger in the store….nothing. There is no difference.

Video marketing has also exploded with popularity. There are more than 25 different sites that host videos. Again with everyone blasting why their MLM business is better then yours. Even if you get a few leads from these sites, with that kind of marketing how can you compete?

Lets go back to becoming a student of the industry….and providing value for everyone that you encounter. Remember when I said that the number one problem with most people is creating MLM business leads for their business? Maybe study what the number 2 problem or number 3 problems are that people are having with their business. Help others solve enough of their problems and yours will all be solved too!
This is a people business, so study people.

Todd

The serious network marketer is always in search of a good MLM business lead. Anyone who has been in the profession for long realizes the difference one strong distributor can make in a downline. Unfortunately, most do not know what makes a good prospect.

In fact, one reason so many new distributors fail is they are told to make presentations to some of the worst MLM business leads – their friends and family. This nearly always leads to rejection after rejection. Soon the excited new business owner is dejected and looking to quit.

If the distributor somehow makes it through that initial disappointment, many sponsors make matters worse by advising them to talk to anyone and everyone. This is often taught as the dreaded “three-foot rule,” which encourages network marketers to talk to everyone that comes within three feet of them. The problem, of course, is that not everyone within three feet is a qualified MLM business lead. Ultimately this leads to more rejection and more dejection.

Often the upline will commit the third strike of bad sponsorship by then encouraging the new distributor to buy leads. You’ll almost never find a solid MLM business lead on such lists. Many such programs are scams that only make money for someone higher in an organization. Anyone encouraging the purchase of leads should be asked if they’re making any money off the program. Anyone with a successful network marketing business shouldn’t need to be in the lead-selling business.

All this is to say that the retention rate in a downline will go up if distributors are trained how to easily recognize a good MLM business lead when they find one. The network marketer’s success rate will go even higher once they learn what to do once they have identified a good prospect. These sponsoring skills will greatly increase the chance of success. While there are no absolute rules for identifying the best leads, there are characteristics that some better than others.

One trait to look for is motivation. If a prospect has a strong reason why they must succeed with a home-based business, they are less likely to quit when disappointment comes. An MLM business lead with an intense desire to accomplish great things and a powerful work ethic will weather the storm and reach his or her goals.

Another desirable characteristic is a coachable attitude. Someone that demonstrates the ability to follow a system and the flexibility to change course when something isn’t working will likely be a good MLM business lead.

People who dream big dreams make some of the best MLM business leads. Show them a simple, achievable way to get what they want in life. Let them see that they can do what’s necessary and that you can help them.

If you really want an MLM business lead that has the greatest promise, find people who are experienced in network marketing, but have not yet found the system that will make them successful. Mentor them. Ultimately, the way to reach your goals is by focusing on helping the others in your group reach their dreams.